La Tiendita

Character. Community. Redemption. The story of La Tiendita “The Little Store” has all the elements of a special kind of story.
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La Tiendita is a fresh food market in a former convenience store in a food desert in East McKinney, Texas,. Founded by Jason Hernandez, a 2015 President Obama Clemency recipient, and a community son-come-home to make things right in his community.

From Jason: “It’s so much more than a store, and it’s more than we ever had growing up in this neighborhood,” Hernandez said. “It’s something that would have not only kept me and my friends from going to prison but would have helped us go to college and now it will serve that purpose for the kids,” he said.
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To learn more, support the store, or Jason’s criminal justice reform efforts, follow: @la_tiendita_mckinneytx, @jason121913. You can also search “Jason Hernandez La Tiendita” and you’ll find many articles including Good Morning America, and this one from December 2023, from the Dallas Morning News.